the lincoln mkz 2009

This advert for the Lincoln MKZ 2010 puts forward an image of car of the future. It gives the impression that the car can do almost anything. It can go into space and so it can fly, whilst never saying that it can. The overal impression is one of near instructability and ferocious speed because of the streamline design of the car. It can survive what looks to be WARP speed, and still look like it has just stepped out of the dealership. A car of comfort as it has leather seats and polished wood interiors, with its own form of intelligence. It really seems to be a car that is made for luxury and speed, with a body and fittings that will transport it into the future of american cars and possible further.
The music is also as suggestive as the visual of the advert as it says to you that the car can take off into space, throwing out all concerns that the command post may have because it is such a magnificent piece of machinery that nothing can possibly go wrong.
However, the first thing that popped into my mind when I saw this advert was "space the final frontier." I was actually expecting either William Shatner or Leonard Nimoy to step out of the car, or atleast their modern counter-parts.
The music is very futuristix with its slight techno bass soundings. The voice is that of what is usually in a cartoon about space when the hero goes into an extremely fun series of stunts and plays around.
To me the music seems to make fun of the car a little. As I immediately linked it to a cartoon I felt that the idea and impression that was being pushed across was hard to believe. Cartoons are near impossibilities, so how can the car be what the advert is selling. Although I know that the advert doesnt directly say that this is what you would get if you spent $40,000 on this car. That would be illegal, especially if it wasnt delivered. No matter I still believe what they are trying to put across is not true. Although the car was very pretty and sleek with a computer inside. So are many cars nowadays that dat back to 2004, what makes this slightly shiny and expensive one so good? I suppose that is what the advert is for, to make it special. It just wasnt believable. It just screams expense.
Who wants the next new toy?
Not Me!
http://www.youtube.com/watch?v=q8YUMgVtYiU