One of the great things about the iPhone is that there's an application for practically everything. From reading restaurant reviews, to reading books. Yep, there's an app for that.
The aim of this advert is to convince the customers that there's an application downloadable onto the iPhone allowing you to do practically anything. 'Why would you want to read an MRI on your phone?' I hear you ask. Well, y'know, just in case... And now, with the phone that can do everything, you don't need to have anything else with you. Ever. This device, once just a means of communication, has now become a place to play games, read books, browse the web, listen to music, take photos. Anything and everything you might want.
Well, that's the theory anyway. By adding more and more applications to the iPhone, Apple are increasingly succeeding in making it the new 'must-have' gadget. It is no longer about the phone itself for a lot of people, but the modern lifestyle which owning it implies. It's cool to own one of these, because they're shiny and have a touchscreen.
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Okay I just found this on my youtube page (it was in the recommended section) and I thought : I HAVE to post it as it is quite hilarious haha. So here's the link : http://www.youtube.com/watch?v=2k3zvI2tyPM&feature=rec-fresh+div-r-8-HM
ReplyDeleteIt's basically about mocking the iphone ad.