How to create a 'New You'

This website http://www.selfgrowth.com/ aims to create a 'New You'. The idea that you can completely change who you are and become a totally different person is one which features commonly in De Crevecouer's letters. Even today, people come to America following 'The American Dream'. However, this is not the only way in which people reinvent themselves in America. Today, the idea that somebody can use a self-help guide to reinvent themself is a very common part of American life. De Crevecouer wrote that it is in America that people "become men", and it is this idea of becoming something else which American's still find so appealing to this day. With the levels of things like dieting and cosmetic surgery on the rise in the States, it's no wonder that people turn to self-help guides in an attempt to become a 'New' person.