Thursday, 27 May 2010

Contemporary America - American Airlines

http://www.aa.com/i18n/aboutUs/diversityInclusion/main.jsp?anchorEvent=false&from=Nav
The website I chose that for me typifies America, is American Airlines, the world renowned major airline in the US, a representative of American exceptionalism and soft power across the globe. The page on the site that took my particular interest was the 'Diversity and Inclusion' page in which the airlines emphasize the importance of diversity and that this airline is 'more than just an airline', but a global company willing to except you into their diverse community. 'Diversity isn't just an inspirational goal. Its the way we do business'. Yet though the website may be portrayed as all 'hunky dory' and happy, we have to question the situation with the airlines post 9/11, where the idea of panic at airports, caused many airlines to shut down. Today, you cannot pass through customs without a thorough investigation. 'Diversity' is in a sense put on hold, as a lot of Americans assume that people from country's such as Iraq and Afghanistan are somewhat of a threat. Are Americans likely to let an Iraqi guy with a giant rucksack go through security without underlying suspicions... probably not. Yet contemporary America is rebuilding itself and with the American Airways website, you get the impression that all they want is a safe a country and they will nevertheless welcome you, once you've passed all the paperwork and security checks.

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