Coca-Cola for the Consumer

My chosen commercial for consumer culture is a Coca-Cola ad broadcasted in April 1965.
http://www.youtube.com/watch?v=MUblFVVxzZg
We may look at this ad and laugh at how dated and ludicrous it is, but like many adverts today its main objective is to get the consumer to buy the product. The ad is given youthful value, as most of the people it shows carrying and drinking the coke are young, with the kind youthful energy associated with 60s liberalism. The advert draws coke away from the idea that its a 'soft drink' adding to that idea of youthfulness. After drinking the coke, the guy does a backflip, emphasizing the youthful vigour coke can apply to the individual: 'Coke lifts you're spirits, boosts your energy!' The message at the end of the ad: 'Take more than one coke' targeted at making profit, a shrewd marketing strategy.
The underlying value applied to coke even from early on is the general idea that coke is refreshing as shown with this vintage 1930s ad: http://www.youtube.com/watch?v=8uK7wMMjYos The idea that coke will quench your thirst, during a hard day at work, a key cultural aspect of a developing America.
To this day; coke has become an item of symbolic value in its influence on American culture. Today, the coke ad is associated with the image of Santa Claus, as we approach Christmas. Coca-Cola has become an international commodity; since being invented by John Pemberton in 1885 it has gone on to become the world's leading soft drink.